Customer Services

Making the customer feel that a product or service has met his expectations, is what customer services is all about! According to Turban et al. “Customer service is a series of activities designed to enhance the level of customer satisfaction.” Customer service is being friendly and helpful to the customers. It is helping customers satisfy the need that brought them into the store. Providing good customer service also means that customers have fewer complaints. Dealing with complaints can be costly. Customer service is very important as it does more than simply provide a means to drive sales.

Good customer service feeds directly into strategies for improved business performance and business growth. Just getting people in the door isn’t enough to run a successful business; you need loyal, returning customers as well. It is not possible to please everybody all of the time, but good customer service maximizes the proportion of customers who are satisfied and happy with their transaction. These people will come back, and more importantly, they will spread the good word about your business. Any business that listens to a customer’s feedback, complaints and suggestions is off to a great start. Acting upon these complaints and suggestions in a timely manner will also help show your customers you care about their issues with your products or services.